Çukurova Makina took its customer-oriented approach one step further and came together with its dealer Technofort in Kazan, Russia. He personally examined the Çukurova backhoe loaders actively working in the field in Kazan and listened to the user experience directly from his customers.
Customer feedback is a critical success factor for any business. Being aware of this awareness, Çumitaş has made a name for itself. The company’s ability to receive customer feedback on-site and use these valuable interactions as inspiration has been described as one of the secrets of its success in the industry.
This collaboration with Technofort revealed how Çukurova Makina aims to perform in the international arena. The projects that the two companies came together, planned and implemented in the past attracted attention with their innovation and leadership in the sector. Such strategic collaborations clearly revealed what kind of positioning Çukurova Makina aims to achieve in the global market and how it achieves these goals.
It was observed that Çumitaş further strengthened its position in the sector after the strategic cooperation. Field visits in Kazan showed what kind of dynamism the company acts not only in the local but also in the global market. Measuring customer experience directly in the field reflected the company’s goal of continually improving its products and services.
